Brand Manager (El Paso, TX)

El Paso, Texas, United States
Posted 3 months ago

As Brand Manager, you play a critical role on our global marketing team. You will drive the business through a range of activities that have an impact on overall brand development and awareness, as well as consumer loyalty. You will define strategies, building marketing plans, drive execution and identify innovations all in effort to disrupt the beauty market.


  • Develop and implement brand strategies and marketing plans that meet financial objectives and builds brand equity.
  • Manage and nurture agency partners relationships to create and execute breakthrough marketing plans that win in the marketplace
  • Partner with the insights team to translate insights into actionable consumer plans and recommendations.
  • Proactively collaborate with sales to monitor performance and identify retail opportunities.
  • Partner with cross-functional teams to drive go-to-market plan.
  • Understand and communicate the brands unique selling propositions to key stakeholders.
  • Support innovations in new product development by ensuring new products are in line with brand strategy, trends, and future needs shared by retailers and customers.
  • Manage a variety of simultaneous brand projects in a fast-paced environment.
  • Collaborate with cross-functional teams and agency partners to create high-impact promotions, packaging, and advertising to win with consumers and professional stylist.
  • Craft brand digital and social media strategies in partnership with digital team and oversee digital content development to drive brand awareness and engagement with consumers.
  • Own and manage a marketing budget.
  • Coach, develop, and lead junior team members.
  • Measure and report performance of all marketing activities, assess ROI and KPIs.


  • Bachelor’s or 4-year degree from an accredited college or university in a relevant field. MBA a plus.
  • 3+ years of experience in brand marketing, brand management, or similar.
  • Experience in the consumer products or FMCG industry, beauty industry preferred.
  • Familiarity with established brands, developing brands, and exciting innovations.
  • Strong analytical, decision making, influencing communication skills.
  • Ability to craft vision and strategy, then make it come to life with actionable plans.
  • Experience presenting ideas, strategies and plans to senior leadership.
  • Highly capable of managing simultaneous projects in a fast-paced environment.
  • Analytical skills to forecast and identify trends and opportunities.
  • Experience managing budgets. P&L experience a plus.
  • Excellent verbal and written English communication skills.
  • Self-starter with results orientation.

Job Features

Job CategoryBrand Manager, Consumer Packaged Goods, Corporate, Marketing, Product Manager